TAXI in the News

Taxi to lead Vancouver port’s community outreach

16/03/17 | Strategy

The Vancouver Fraser Port Authority has chosen Taxi Vancouver as its new full-service agency partner to work on its community awareness initiatives.

View Original Article

Fido delves deeper into millennial life

09/02/17 | Strategy

Differentiating a brand can be near impossible in the highly-regulated telecommunications space, but Fido is hoping to change that with a new brand platform centred on forging a deeper connection with the things its millennial target cares about most – whatever “it” may be.

View Original Article

Taxi launches strategic design business

30/01/17 | Strategy

Taxi has officially launched a new business focused on strategic design and tech expertise, led by its new general manager for Toronto. Signal by Taxi has been in soft launch mode since last year, led by Scott Beffort, who is also now general manager of the Toronto office. Beffort, who was previously strategy director, is also managing director for Signal by Taxi.

View Original Article

Audi names Taxi AOR

27/01/17 | Strategy

Following a competitive review, Audi Canada has selected Taxi as its new creative agency of record in Canada. Beginning this month, the agency will handle all creative relating to the Audi brand and retail operations in both English and French. The first work is expected to debut in the spring.

View Original Article

Entries now open for the 2017 Marketing Awards

20/01/17 | Strategy

They say the only constant is change, and that rings true for the 2017 Marketing Awards. The show has issued its call for entries, and boasts upgrades to several categories as well as a more robust set of judging criteria. Now part of the strategy family of shows, the Marketing Awards have introduced a few new ways to win a Gold “M” trophy for the country’s top creative work.

View Original Article

Creating good vibes around financial responsibility

12/01/17 | Strategy

Several members of Taxi Vancouver’s creative team received some unpleasant news last fall. A “Canadian collections agency” was calling to inform them about an old credit issue, which was having a huge impact on their credit scores, to a degree that could put their entire financial future at risk.

View Original Article

Marketers of the Year: Andrea Graham’s goof-proof strategy

06/01/17 | Strategy

How the exec moved Leon's from silly ads to family-friendly creative, appealing to a younger home-buying demo. Working with Taxi 2, Leon’s identified the emotional connection people have with furniture – that piece that can’t be lived without.

View Original Article

Advil displays its feats of strength

06/01/17 | Strategy

A new campaign for Advil Cold & Sinus is using some larger-than-life shows of strength to break through during cold season.

View Original Article

Credit Karma launches in Canada

29/11/16 | Strategy

Credit Karma has selected Taxi Vancouver to help lead the brand’s Canadian launch. Credit Karma, founded in San Francisco in 2007, is an online financial management platform that offers free credit scores and reports to users.

View Original Article

Leon’s is making a wearable for your couch

14/11/16 | Strategy

Leon’s has come a long way from “Ho Ho Hold the Payments.” The furniture retailer is now enlisting new tech in its mission to bring families together. Using technology developed by ad agency Taxi, a small receiver can be attached to any piece of furniture in the home, be it the living room couch or dinner table.

View Original Article

TAXI Montreal wins Promutuel

15/11/16 | Strategy

Taxi Montreal has won the creative duties for Quebec insurance company Promutuel Assurance. Selected following an RFP that began in early August, Taxi will handle all creative for upcoming Promutuel campaigns.

View Original Article

DAOY Bronze: TAXI's past is prologue

08/11/16 | Strategy Online

As TAXI approaches a leadership transition, the agency stays true to its roots. At the beginning of next year, Taxi’s co-founder, chairman and CCO Paul Lavoie will become the agency’s “chairman emeritus.” He will still provide guidance to CEO Rob Guenette and the rest of the management team, but he’s effectively handing off leadership of the agency he founded with Jane Hope in 1992.

View Original Article

TAXI names three new CCOs

13/09/16 | Strategy

Taxi has named its next generation of creative leadership, promoting three new CCOs as agency co-founder and previous CCO Paul Lavoie prepares to move into a new role. Jordan Doucette, ECD at Taxi, and Jeff MacEachern, ECD at Taxi 2, have been promoted to co-CCOs of Taxi Canada, both of whom will be continue to be based in Toronto. Reid Miller, ECD at Taxi’s New York office, has been promoted to CCO of Taxi USA.

View Original Article

Saint-Jacques Vallée Y&R now under Taxi Montreal

09/06/16 | Strategy

TAXI Montreal and Saint-Jacques Vallée Y&R have come together under the TAXI banner. Pascal De Decker, previously general manager and ECD of TAXI Montreal, is now co-president alongside Jacques Labelle, who was previously president and CEO of Saint-Jacques Vallée Y&R.

CALLING ALL EXHIBITIONISTS!

30/06/16 | Marketing Magazine

If you needed a good reason to take your clothes off at this years Pride...then you most likely visited Pride Strip's pop-up strip club this weekend at the Pride streetfair. Visitors stepped up, stripped down and donated their clothes to homeless LGBTQ youth.

View Original Article

TAXI 2 NAMES NEW GM

08/07/16 | Strategy

Haneen Davies takes the helm as TAXI 2's new General Manager.

View Original Article

TAXI NYC expands with a series of new hires and promotions

10/06/16 | Agency Spy

TAXI expanded its team with a series of new hires, while also making a few key promotions.

View Original Article

Let’s be brave again

05/05/16 | Strategy

TAXI's Thomas Kenny on why complacency and diminishing audiences mean the industry must create a better value exchange.

View Original Article

TAXI names new planning leadership

15/04/16 | Strategy

Christine Maw is now VP and head of strategic planning in Toronto, leading the department with Sean McDonald, VP Head of Communications Planning.

View Original Article

Paul Lavoie receives AACE Lifetime Achievement Award!

29/04/16 | Infopresse

Paul Lavoie, along with two other creative industry legends Diti Katona and Anita Kunz, were honoured with the Golden AACE Lifetime Achievement Award at the Applied Arts 30th anniversary celebration.

View Original Article