Leon's

GET MOVE-WORTHY WITH LEON’S

July 1st is moving day in Montreal and with it comes an annual stockpile of unwanted furniture on the city’s curbs. Leon’s wanted to increase brand awareness and in-store traffic by establishing itself as the store whose furniture always makes it onto the moving truck. To highlight this, we built large frames that we placed around abandoned furniture and customized with dozens of headlines, resulting in colourful installations of 3D coupons. Passersby could take pictures of these real-world coupons, share them on social media and most importantly, redeem them in-store for real discounts. The results: an impressive increase of in-store traffic and sales as well as more than a million media impressions.

Leon’s Coupons, Stunt

Leon’s Coupons, Stunt

Leon’s Coupons, Stunt

Leon’s Coupons, Stunt

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