Worldwide Short Film Festival
CFC’s Worldwide Short Film Festival TV spots
In 2004, we teamed up with the CFC and asked the question: How do you get people excited about short films in 30 seconds? We invented Ian Heidegger, an over-the-top acting teacher who teaches his students how easy it is to make short films using laughable shortcuts, showing that if you want to make a great short film, Heidegger is not your man. And unlike Heidegger, our methods proved very successful, as the campaign was one of the most-awarded campaigns in the world that year.