Kraft Dinner

KRAFT DINNER PLEADS GUILTY

Everybody loves Kraft Dinner, but there are a lot of folks who don’t want to admit it. We created a multiplatform campaign for KD that toys with a guilty conscience. Starting with TV, the operation rolled out into OOH, print, and a great stunt that allowed KD lovers to score a free box of Kraft Dinner from a dispenser built right into a bus shelter.

Kraft,

Kraft, "Guilty" OOH

Kraft, "Guilty" TV :30

Kraft,

Kraft, "Guilty" OOH

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Kraft, "Guilty" OOH