Vancouver Aquarium

The Secret World of Sharks & Rays

We are fascinated by sharks and rays, but we really don’t know much about them. This prompted the Vancouver Aquarium to create a new exhibit called The Secret World of Sharks & Rays. That prompted us to tease out some toothy trivia answers in a series of posters and use the tides to reveal an exhibit poster in one of Vancouver’s natural bays. Not too many people were harmed in the making of this campaign.

Vancouver Aquarium "The Secret World of Sharks and Rays" :10 (No Bones)

Vancouver Aquarium "The Secret World of Sharks and Rays" :45 (Tidal)

Vancouver Aquarium

Vancouver Aquarium "The Secret World of Sharks and Rays" Poster (Tiny Teeth)

Vancouver Aquarium

Vancouver Aquarium "The Secret World of Sharks and Rays" Poster

Vancouver Aquarium

Vancouver Aquarium "The Secret World of Sharks and Rays" Poster