CANADIAN TIRE AND TAXI MONTRÉAL HELP YOU MOVE
As part of our “Tested for Life in Canada” national campaign, Canadian Tire and TAXI Montréal decided to target the many people moving on July 1, a day unofficially known as “Moving Day” in Montreal. To prove the strength of the Forearm Forklift straps, we found extreme places to showcase movers carrying a large wardrobe filled with moving essentials, all in all weighing 165 pounds (or 310 pounds when our spokesperson was in it). We put the straps to the test in difficult situations – up interminable staircases and steep hills as well as narrow and obstructed walkways. Our novice movers carried their heavy cargo up and around Mount Royal, Montmorency Falls and to the top of Mont Mégantic.