The Work
We use advertising, design, and new, emerging technologies to forge connections between brands and the people that use them in the most original, timely, and culturally relevant way possible.
Volkswagen (TYPE1)
When launching Volkswagen’s 100% electric ID.4 in Quebec, we focused on creating a human-led story instead of spotlighting the vehicle’s technological and environmental features. Throughout the spot, we hear the song “Le Pompiste” by Jean-Jacques Cramier, a 1970s ballad composed by Renaud before he was known by his pseudonym.